New Finance Magazine – CRM in Banking 2010

On leafing through this magazine for the first time you will immediately sense how much hidden potential there is in your company. Become inspired and find out how banks can benefit from improving the advice they offer their customers.


This publication focuses on:  

  • Modern CRM Solutions: A critical success factor in hard economic times 
    Given that one reason for the increasing demand for advanced CRM systems, particularly in higher-end private banking, is the ongoing drive to improve the quality of advice given to clients. Banks are hoping to win back trust that was shaken by the financial crisis.

  • Bank Vontobel: More Responsibility for Relationship Managers
    The relationship manager is the point of access to the customer. Bank Vontobel turned this insight into a guiding principle and transferred responsibility for all client data from the back office to the front.

  • VP Bank talks about the international implementation of its new CRM

    Innovations spoke with Petra Kreis, Project Manager, Implementation of myClient, about the development and launch of VP Bank’s new international CRM solution.

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Overview: Publications