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inubit BPM helps IDEAL Lebensversicherung agilely structure its business processes according to the BiPRO standard.

The direct line to your insurance broker

"BPM is an innovative and efficient tool for process automation. Particularly in the highly dynamic sales field, BPM supports us in adapting our processes in an agile manner and allows us to focus on our core competencies."

P. Wippler, Business Unit Manager IT, IDEAL

Requirements

For IDEAL, its partners are the actual customers. In order to offer them the broadest array of services, IDEAL has to be able to process highly dynamic sales processes in real time:

  • BiPRO-compatible automation of the rating, offer, and application processes and implementation of new BiPRO norms and standards
  • Integration of the systems for connecting to brokers online and transportation of the data for GDV data exchange
  • Additional automation of internal business processes

Our approach

inubit is the only comprehensive BPM solution to fulfill all functional, technical, and business requirements:

  • Depiction of business processes and technical workflows using inubit
  • Linking of the involved sales and CRM systems and integration of the processes between IDEAL and brokers, pools, and primary insurers
  • Standard-compatible communication with external partners through the BiPRO-defined web services, making use of the inubit BiPRO server

Results achieved

The automation of the processes and the accelerated data exchange led to a significant increase in the share of business processes that run automatically:

  • Approx. 100,000 sets of application data are transported annually and more than 100 GDV inventory data sets are transported monthly via inubit
  • The reduced time to market makes fast adjustment to changing market conditions possible
  • Adaptive interfaces ensure that the system can be expanded in the future

About IDEAL Lebensversicherung a.G.

In order to make a dignified burial available to a broader section of the population, IDEAL was founded in Berlin in 1913 as the “Volksfeuer Burial Association of Greater Berlin.” IDEAL has developed systematically over the decades into what it is today: a modern service insurer with independent agents.
With its wholly owned subsidiary AHORN AG – one of the leading German interment service companies – and with its sales partners, it occupies a unique position in the market: the knowledgeable insurance specialist for senior citizens.