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Anita Bunk
Head of Communications

Major European bank HypoVereinsbank and more new companies opt for the Business Rules Engine Visual Rules

Immenstaad/ Brussels, 07/05/2005 -

IT applications with complex business logic notably benefit from a business rules engine. In particular, productivity of software development is increased by easy maintenance and the required traceability of business logic. Rules engines are most widespread in finance and telecommunications, although an increasing number of companies from other industries is discovering the tremendous potential of the economic benefits of this technology.

Visual Rules for HypoVereinsbank

The HypoVereinsbank is currently using Visual Rules to develop the business rules for an early warning system based on market data. The system will support the early identification of decreased credit rating and the optimized use of credit derivatives. The business experts themselves have thus evaluated and assessed various business rules engines. The crucial factor for choosing Visual Rules has been its graphical modelling approach featuring easy integration of the business experts.

Visual Rules and Elsag Solutions

Elsag Solutions is using Visual Rules in its solution »essencio proIntra« for automated capture, classification and indexing of documents and records. Visual Rules is being used to model the complex matching rules in order to automatically identify all kinds of documents. Thus, in future, rules can be set up and reconfigured quickly and flexibly. Elsag Solutions has thus shortened the implementation and modification periods; its customers will profit from the new and sophisticated control options and are already indicating great interest in »proIntra« with integrated Visual Rules. Further applications have already been envisioned for the business rules engine, e.g. controlling the interactive processing of documents.

Visual Rules at Bon´A Parte

Bon´A Parte applies Visual Rules in a completely different field. For many years, the original product version has been used by Bon´A Parte´s parent company Quelle for the segmentation of target groups. The Danish subsidiary is also currently introducing Innovations´ business rules engine for this service, in order to enhance the way it addresses its customers, by individually targeting catalogues.

More Visual Rules?

The high performance of Visual Rulesin processing the business logic has been a vital factor for each of the three companies. Moreover, all three companies have decided to model the data access as well as the business logic, using the additional Visual Rules component Database Connectivity.