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Press & Media

Anita Bunk
Head of Communications

Get eReady research project underway

  • Wala Heilmittel GmbH is first participant
  • Project forms part of the Baden-Württemberg Showcase Region for Electric Mobility
  • Information event for fleet operators on October 30 at Bosch in Gerlingen

Stuttgart, 10/01/2013 -

Wala Heilmittel GmbH is the first participant in the Get eReady project. This is a large-scale field trial to analyze how electric vehicle fleets can be run cost-effectively. The plan is to register a total of 750 new hybrid and electric vehicles in the Stuttgart region by the end of 2015. Get eReady is one of approximately 40 projects included in Baden-Württemberg’s “LivingLab BWe mobil” e-mobility showcase and is receiving 4.7 million EUR in funding from the German Federal Ministry of Economics and Technology in the framework of the Federal Government’s Showcase initiative. Cooperating in the project are Bosch Software Innovations GmbH, Athlon Car Lease, the Fraunhofer Institute for Systems and Innovation Research (ISI), electrical and communications specialist Heldele GmbH, and Karlsruhe Institute of Technology (KIT).

“We are delighted to be the first participant in this project,” says Stefan Weiland, environmental officer at Wala Heilmittel GmbH. “Our company feels an obligation toward future generations to take responsibility for nature and the environment. This includes systematically implementing measures to reduce our CO2 emissions. Participation in the Get eReady project is an important element.”

“To find out which factors influence the cost-effective use of electromobility in fleet vehicles, it is important to have participants from as wide a variety of sectors as possible,” explains Dr. Michael Schlick, who is responsible for publicly funded mobility projects at Bosch Software Innovations GmbH. “That’s why the project is aimed at a broad range of commercial, public, and non-commercial fleet operators who are interested in using electric vehicles in their fleet. Wala Heilmittel is a good example, because we also want to attract companies that haven’t had much contact with electromobility to date. Further interested parties from a variety of sectors – such as social services providers, small trade businesses, advertising agencies, and architecture and engineering offices – are currently having their individual requirements analyzed.”

Operators of vehicle fleets that are already up and running have the opportunity to get to know the project first without making any commitment and to obtain a free analysis of their existing fleet. Those who then sign up to participate in the field trial receive a monthly subsidy of around 160 euros per newly licensed electric vehicle. At the same time, the project participants will be putting in place a networked charging infrastructure for their shared use. “Participation in Get eReady also offers companies the opportunity to position themselves as eco-friendly. That boosts their corporate image and increases their attractiveness as employers,” emphasizes Schlick.

Fleet operators from the Stuttgart region can find out more about Get eReady and the possibilities for adding electric vehicles to their fleets at a special information event taking place at Bosch’s Gerlingen-Schillerhöhe location on October 30, 2013 from 1 p.m. They will also have a chance to experience e-mobility in action by test driving various electric vehicle models.

In April 2012, the German Government selected four regions in the country to act as ‘Showcase Regions for Electric Mobility’. Based on a decision by the German Bundestag, research and development into alternative drive systems is to take place across each of these regions. The Federal Government is providing a total of €180 million in funding for these large scale demonstration and pilot projects. The aim is to test electric mobility within the overlapping systems of energy, vehicle, and transport.
For further information, please visit (German language only).

In the Showcase Region for Electric Mobility of Baden-Württemberg – LivingLab BWe mobil – more than 100 partners from industry, science and the public sector explore application-oriented mobility solutions. Besides the Federal Government, the State of Baden-Württemberg and the Stuttgart region support the project network, too. The activities of the projects take place in the region of Stuttgart and the city of Karlsruhe and generate a big international visibility. LivingLab BWe mobil is a systemic approach towards electric mobility, connecting all projects. Electric mobility can be experienced by everyone. There will be electric bikes, e-cars, plug-in hybrid busses and electric commercial vehicles. The projects in the Showcase Region Baden-Württemberg address issues related to intermodality, fleets and commercial transport, energy, infrastructure and ICT, living and electric mobility, urban and traffic planning, vehicle technology, communication and participation as well as training and qualification.

LivingLab BWe mobil is promoted by the State Agency for Electric Mobility and Fuel Cell Technology Baden-Württemberg e-mobil BW GmbH and the Stuttgart Region Economic Development Corporation (Wirtschaftsförderung Region Stuttgart GmbH).
Please visit for further information on the LivingLab BWe mobil (German language only).

Information about the event

For further information and to register for the event on October 30, visit or contact Ute Rademann by phone (+49 711 811 58109) or e-mail ( ).


For further information about Get eReady online, visit .