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IoT Business Model Workshops

IoT Business Model Workshops
  • IoT Business Models

    Why should we care about IoT business models?


    IoT projects are highly complex, so it is crucial for initiatives to have a solid foundation right from the beginning. By jointly developing business models with the most relevant stakeholders, we can create one target picture for all contributing parties. We streamline all these efforts in order to maximize customer benefit. And since business models are exposed to uncertainty, risks have to be minimized. That’s why we make a point of validating assumptions early on against customer expectations and market acceptance.

    What makes IoT business models different from traditional ones?

    We are observing a move from conventional, linear value streams to value creation within a network of stakeholders; this calls for new ways of visualizing value streams within the ecosystem. It also means that, when defining business models, the focus has to shift from the company level to the ecosystem level so that all stakeholders streamline their efforts to maximize benefits for target groups. We believe that the logic of business models must honor the importance of partners in the ecosystem; they need an explicit value proposition .

    Why us?

    The Internet of Things combines the physical world with the virtual world. Bosch is already well-established in both, creating reliable products of superior quality that contain a significant amount of software. With its IoT platform, Bosch Software Innovations is perfectly suited to deliver the key benefit offered by the Internet of Things: connecting users, business partners, devices, machines, and enterprise systems with each other.

    • We bundle IT know-how with domain knowledge, making solutions more feasible and business cases more accurate.
    • Solution experts are involved in the business model development phase, thus streamlining business and IT.
    • We deliver methods proven in practice, based on the latest research results

    Do you want to get more information?

    Contact Veronika Brandt for more information

    Veronika Brandt

    Business Development

    Phone +49 30 726 112 373

    Video on IoT Business Model Workshops
  • Approach

    How do we guide you from idea to business model evaluation?

    We have collected best practice for developing IoT business models and have developed a methodology that helps to identify, define and evaluate business models that deliver lasting success. Within the overall context of IoT strategic planning, we support the following phases with different methods:


    • Ideation
      We help you generate ideas for the IoT using creative techniques and approaches such as the St. Gallen Business Model Navigator™.
    • Preparation
      We use a mapping technique to identify possible value drivers that contribute to the value proposition. Having validated and prioritized value drivers, the IoT solution can be sketched from the user´s perspective and essential components are derived. We use a resource-based approach to identify the contributing stakeholders and define service streams within the network. For the calculation of the business case, we first capture all costs and then determine how to share value across the ecosystem.
    • Evaluation
      The business case allows for sensitivity analysis. For a more detailed evaluation, we use scenario planning: We analyze the sensitivity of the business model and business case subject to political, economic, sociological and technical changes in future.
    IoT Business Model Builder - Developing business models

    The IoT Business Model BuiIder illustrates recommended tools that facilitate the process of developing business models.


    Together with experts from the University St. Gallen we have published a whitepaper explaining this developed methodology.

    Get more information

  • Workshop Package

    What workshops do we offer?


    Workshop Goals No. of participants Duration
    Ideation Workshop (optional) Understand customer needs, technological and industry trends, generate business model innovation ideas, cluster ideas and select the most promising ones 15-20 1-2 days
    Business Model Development 1 Capture situation, illustrate idea, define strategic embedding and value proposition 3-5 1-2 days
    Business Model Development 2 Illustrate customer journey, define end-to-end solution, roughly define value added in the partner network 3-5 2 days
    Business Model Development 3 Draft business case, define follow-up activities and roadmap 1-2 1 day
    Scenario Planning
    Identify key factors that have impact on business model, derive scenarios, assess early indicators, evaluate viability of the business model 3-5 2-3 day
    Contact Veronika Brandt and get more information

    Veronika Brandt

    Business Development

    Phone +49 30 726 112 373


    Bosch Software Innovations usually provides one workshop facilitator and one subject specialist per workshop. Sufficient time for follow-up activities should be factored in between the sessions.

  • Whitepaper

    Whitepaper: The IoT Business Model Builder


    IoT Business Model Builder

    Together with experts from the University St. Gallen we have published a whitepaper explaining our developed methodology.


    The Internet of Things is becoming more and more important in many domains. Because in many cases it has the power to create completely new value propositions, new business models have to be designed for new IoT solutions. In the whitepaper presented here we define business models according to Osterwalder and Pigneur (2010) as “the rationale of how an organization creates, delivers and captures value.” While there is extensive literature available related to business model innovation (e.g., Gassmann et al., 2014) and IoT-induced business opportunities (e.g., Fleisch et al., 2014), the IoT Business Model Builder outlined in this whitepaper provides a hands-on, easy-to-use procedure model for developing business models for IoT offerings. It is based on our experience in designing business models for IoT applications in various domains.

    You are interested in reading the entire whitepaper?