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Bosch Software Innovations

Software Innovations · Customer Services

Our IoT marketing services help our customers to market new connected products and solutions successfully.
IoT Marketing

Connecting with customers: IoT marketing for connected products

From product marketing to service marketing – Best practices in IoT marketing

Bosch Software Innovations has been helping organizations on their IoT journeys for more than 10 years, taking an agile step-by-step approach.

Getting ready

Marketing for connected products is different. Former channels and approaches may no longer be effective, and instead of marketing a product, the goal is to sell an evolving service. We help get you ready for this new discipline.

Getting started

Who are my future customers? Why would they choose my service? What must I do to stay in touch with them and stay relevant? Offering connected services requires a new generation of (content) marketing. We help you get started.

Getting “BIG”

Data-driven marketing looks at leads, page impressions, and engagement rates. Explore what marketing driven by big data has to offer. Customers will tell you and show you what they want. We help you grow with your customers.

How is success being defined and achieved in a digitally transformed and connected world?

Being successful as a digitally transformed company with connected products and services requires much more than having the right products or technologies.

The IoT is changing how we work and live, both now and to an even greater degree in the future. Industries such as manufacturing, automotive, and energy benefit from solutions such as predictive maintenance, remote services, artificial intelligence, cloud technologies, augmented reality, GEO tracking, and intelligent sensors that map the connected world.

Keeping up with this development requires the ability to utilize these technologies, solutions, and ideas in the best, most flexible way for your company and to push forward your digital transformation. This is one definition of success in a connected world.

But in addition to having the right technology, this success requires an agile organization that can adapt to change, respond flexibly to the needs of customers, and effectively identify and implement lessons learned.

This calls for a new type of thinking in marketing, as well. Staying continuously connected to our customers after the purchase enables new service-driven business models and delivers more insights into what customers really want and need. Customers expect different experiences and a different way of liaising with and selling to them.

Product managers are becoming service managers. Data- driven marketing is turning into big-data-driven marketing. Consequently, marketing professionals have to rethink their methodologies, their channels, their target groups, and – most importantly – their KPIs.

For more than a decade, we have built up a specific set of IoT marketing competencies that are very valuable to our customers. Our strength is our focus on the IoT as well as access to Bosch’s in-depth domain knowledge.

IoT marketing service portfolio

Are you bringing a new connected product to market? Would you like to further expand what you are already doing? Or do you simply need more hands on deck?

IoT marketing strategy and planning

IoT marketing strategy and planning

Knowing your targets is essential as you focus on the road ahead. Insights into your competitors, your market, and your regions supply you with the facts you need to effectively plan the launch of your connected product. We support you with market and competitor analyses, marketing and strategy planning, and will even draw up a master marketing and communications plan. This way, your go to market, product launch, or new marketing campaign will be geared to realistic and measurable KPIs.

Connecting and staying connected with your customers

Connecting and staying connected with your customers

Understanding your customers’ interests, communication channels, languages, motivation, and triggers will be key to creating meaningful relationships that extend beyond the initial purchase. Closely aligning all marketing messages and content to your customers’ profiles will help – not just to create more content, but also to find the right stories and hooks that will get shared and spur engagement. This will generate more leads and acquire more customers out of your marketing budget.

IoT awareness generation and thought leadership

IoT awareness generation and thought leadership

Becoming a thought leader does not mean selling leading products. Instead, it means being considered an authority, often referred to and rewarded by your current and future customers and the ones who influence them. We help you identify and initiate relationships with influencers – including business or technology analysts, IoT bloggers, consortia, journalists, and evangelists. Being well-connected can kick-start awareness of your brand and lead to measurable sales growth.

IoT product launches

IoT product launches

Launching and marketing a new connected product requires a multidimensional approach. New target groups listen and respond to new messages, channels, language, and marketing formats. But the internal organization has to be ready when you are: able to sell, explain, distribute, and support the new product. This requires a comprehensive approach with regard to internal communications and training, and especially firing the enthusiasm of all stakeholders to make the launch a success.

IoT campaigning

IoT campaigning

Staying in touch with and relevant to your customers requires thorough planning of integrated, sequenced campaigns. Making the most of the content available by customizing it to the needs of your customers or prospects is one key ingredient. The other is doing this at the right time, either shortly before or when it becomes relevant to the individual customer, e.g. by considering their current position on the customer journey. We can assist you in selecting content and determining timing.

IoT management as well as event and conference planning

IoT management as well as event and conference planning

Being at the right industry events, exhibitions, and conferences is ideal for meeting and being recognized by the right people. But why compete with others from your target group for attention? Why not hold your own event or conference? We will help you with both approaches: identifying, planning, and optimizing your involvement at third-party events as well as conceptualizing your own show – whether it’s a conference, hackathon, or workshop, where you will have your attendees’ full attention.

IoT-Conference Bosch ConnectedWorld

IoT social-media initiatives

IoT social-media initiatives

Besides your website, targeted social-media initiatives are the way to reach your customers, distribute your company news, and engage with influencers and prospects. Content marketing on Twitter, LinkedIn, Instagram, blogs, and communities requires distinct editorial planning. This ultimately translates your marketing goals into meaningful likes, shares, and retweets that then spread measurably and exponentially.

Bosch ConnectedWorld Blog Follow us on Twitter

IoT content strategy and creation

IoT content strategy and creation

We can help you to create an integrated IoT content strategy that translates your business and marketing goals into meaningful content deliverables. Our portfolio in content creation includes customer success stories, white papers, videos, blog articles, website content, emailings and newsletters, infographics, presentation material for events, and much more.

IoT marketing workshops and trainings

IoT marketing workshops and trainings

The IoT is transforming your organization. We support you throughout this journey by offering training courses and workshops that facilitate creative and disruptive thinking, develop new skill sets for your team, and help you get ready for, get started, or grow your connected business.

"Selling a connected product is just the first stop on the customer journey. You must ask yourself: what is the benefit of your customer being continuously connected to you?"

Stefanie Lipps, Head of IoT Marketing Services