IoT marketing services for launching a minimal viable product
Consult & Connect relies on marketing expertise from Bosch Software Innovations
Thanks to many years of successfully developing & marketing Industry 4.0 solutions, we are the perfect partner to support our customers.
The IoT exploration team Consult & Connect at grow, Bosch's start-up platform, explores & develops software services for manufacturing. They had 3 months to launch their minimum viable product - a pay-per-use service.
Working closely together with the technical experts, we defined a consistent go-to-market strategy. Additionally, we created a KPI-based demand & awareness generation plan as well as a content strategy and design guidelines.
After just 3 months, Consult & Connect was ready to launch their pay-per-use services at the Hannover Messe 2018. Thanks to a strong web presence & broad cross-channel digital campaigns, they were able to generate first leads.
Customer requirement: pay-per-use services for IoT in manufacturing
Supported by Bosch Software Innovations’ IoT marketing experts, Consult & Connect launched OEE Improve! IoT Services – pay-per-use services for manufacturing.
The IoT exploration team Consult & Connect at grow, Bosch's start-up platform, developed a minimal viable product (MVP), called OEE Improve! IoT Services. These cloud-based services help production experts improve the overall equipment effectiveness (OEE) of their machines and are paid per use. Instead of selling a ready-to-use product, Consult & Connect follow their own innovation approach. The team uses its MVP to jointly develop solutions with their customers, that ultimately meet the end-users’ needs.
Consult & Connect conferred with our IoT Marketing experts to find customers who were eager to work on a tailored solution together. The goal was to create a go-to-market strategy and realize all relevant marketing activities for the MVP-solution’s successful launch at the Hannover Messe 2018.
Our approach: launching an MVP for Industry 4.0
Within these three months Consult & Connect benefited from our IoT marketing expertise as well as from our long experience with marketing software for Industry 4.0. The goal was to ensure the credibility of both Consult & Connect as the provider, and the services themselves.
From the outset, the IoT marketing experts offered strategically-oriented as well as hands-on support. We developed a go-to-market strategy for the Consult & Connect team, their innovation approach, and the future offering. Therefore, we developed and realized the following marketing activities:
- Go-to-market and communication concept
- KPI-based demand & awareness generation plan
- Naming concept for future exploration topics
- Content strategy
- Targeted media and sales kits
- Consistent web presence as a basis for lead generation
- Extensive cross-channel campaigns including live-elements for social media
- Event attendance at the Bosch ConnectedExperience and the Hannover Messe 2018
The results: first leads generated at the Hannover Messe 2018
The close collaboration between Consult & Connect and Bosch Software Innovations’ IoT Marketing experts resulted in an holistic go-to-market strategy, a "state-of-the-art" web design, a naming concept fit for the future, consistent design guidelines, awareness videos, and extensive cross-channel digital campaigns.
This partnership also meant the grow team was extremely well prepared for the Hannover Messe 2018 – Consult & Connect officially presented their MVP solution OEE Improve! IoT Services to the manufacturing and IoT community at the event. After five days of countless demonstrations and exciting conversations, the Consult & Connect team were able to generate their first leads for OEE Improve! IoT Services.